Twitter + LinkedIn | Professional Networking via Social Media

LinkedIn has established itself to be one of the most powerful social networking sites for job seekers, recruiters, professionals and businessmen. Many companies identify talent through sites such as LinkedIn. Businesses use LinkedIn profile to market their products and services to a large audience base. With the recent Twitter/LinkedIn partnership, the audience base has almost doubled making this an even more powerful and potent marketing medium. Job seekers resort to personal branding to be noticed by recruiters. Professionals brand their services for more business and companies reach out to a wide prospective customer base to talk about the unique qualities of their products and services.

Success or failure in this endeavour completely rests on the LinkedIn profile created by the user. In order to stand out amidst the clutter and be noticed by employers or customers, it is vital creating the most powerful profile. Here are a few important tips to enhance LinkedIn profile –

1. If you are looking to be noticed by recruiters, provide a complete and comprehensive profile including companies you have worked with, awards you have won and your education. Be sure to provide references. Your chance of being ranked in Google search is higher with a complete profile.
2. Be sure to constantly update your profile. Every time you update, it is also automatically tweeted enabling you to reach a huge audience base. Update with discussions on business accomplishments, latest blog posts, latest articles or quotes and latest job requirement messages.
3. Enhance your online personal brand by including your picture in the LinkedIn profile.
4. Identify relevant keywords related to your interests, capabilities and roles and fill them in the “Specialties” box. This will help enhance your presence and make you turn up with real time searches.
5. If your profile is exclusively for job search, ensure updating or changing on a regular basis. This will constantly make your presence felt and of course, the simultaneous tweets will make your presence stronger.
6. Be sure to use the “Websites” section of your LinkedIn profile where you can add weblinks. Links can be anything from you Twitter profile to your career blog. If you have recently written a guest blog post, you can add a link to that too.
7. Never reject mails from co-LinkedIn users. Proactive interaction is the key to success on any social networking platform.
8. Webmail importer is an excellent tool using which you can bring in professional relationships from real world online. This will help you connect to a variety of contacts already using LinkedIn.

Enhance your LinkedIn profile and use the powerful partnership of Twitter and LinkedIn to be noticed and achieve your goals.

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