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Archive for the ‘Social Media’ Category
6 Unique Tips to Harness the Power of Social Media
For some organizations social media websites have opened up the floodgates for unparalleled growth and profitability. For others, social media is the looming white whale, always chased after but never captured. If you want to learn how to harness the power of social media you must learn specific strategies that you can enact immediately in order to see results. Follow these 6 social media tips and get your website off the ground running. continue reading
5 Ways to Boost Your Twitter Influence
Twitter is the hottest of all the new online platforms, and as a communications tool it’s certainly one of the most busy. With millions of messages flying across its servers every day, absorbing all the information that gets sent to you can be incredibly difficult. On the flip side, with so many people desperately trying to keep up to date with their messages, the burden of establishing attention and authority grows even more difficult every day. While it was previously possible to attract readers organically, today’s world of social media means self-promotion.
Join the forum discussion on this post - (1) PostsHow to Establish Your Brand Effectively in Social Media Platforms
If you have ever experimented with marketing through social media, you undoubtedly know how hard it can be to change conversation styles from commercial to non-commercial. A lot of the time, people turn to social media to escape brands, rather than to spend more time with them. This puts marketers and online businesses at an immediate disadvantage when they enter an online conversation. Their audience is always operating on the assumption that they are trying to sell them something.
Enhance Your Professional Online Identity with Twitter & LinkedIn
The world of social media is expanding beyond comprehension today. Almost everyone with a computer and Internet connection can be connected to everyone else. It is unimaginably easy locating your friends or acquaintances on any of these sites just by typing in their name. For quite some time now, social media platforms have been used to expand business and careers.
Take Advantage of the Twitter & LinkedIn Partnership
When we say social media, among the first few platforms that come to our mind are Twitter, LinkedIn, and Facebook. Millions of people around the world use these powerful platforms for communication and even marketing.
Twitter & LinkedIn Link Up Benefits PR Pros
If you’re a Public Relations practitioner, there’s a good chance that you have both a LinkedIn account and Twitter profile. Good news: Twitter and LinkedIn have linked up to let you post your status updates on both Web sites simultaneously. Previously, you would have to go onto one Web site first to update and then do the same on the other.
Even better news: These social networking sites have provided the option for users to post all status updates on both sites or only certain status updates on both sites.
These Web sites are very different, but similar at the same time.
LinkedIn allows PR professionals to keep track of their real life network of connections, meet potential colleagues and employers and it gives you the opportunity to receive/offer advice from others. Someone can look at your entire work experience by just clicking on your LinkedIn profile.
Twitter answers the question “What are you doing?” Twitter allows you to have short conversations with people that interest you. Sometimes you know those people, but other times you don’t.
Ari Herzog once asked on Twitter, “If LinkedIn is the Chamber of Commerce, Facebook is an after-hours party, Myspace is the all-night rave, what the heck is Twitter?” and received 14 really unique responses on how to describe Twitter.
How can this status linkup benefit you as a PR pro?
I’ve worked with many reporters in the past few years. Only a certain percentage of those reporters are on Twitter. The truth is, Twitter isn’t for everyone and I’m happy some people have realized this. LinkedIn is for everyone. There’s a good majority of reporters who are only on LinkedIn.
Now as a Public Relations practitioner, I can post a status update (i.e. offering up a source, a news release) and everyone will see it at once. This eliminates the chance of some one being offended by the duplication or leaving you with the image of trying really hard for responses.
Social media isn’t a new avenue for Public Relations practitioners, but the advancement of technology keeps on giving us new vehicles to connect with journalists. Do it in a tasteful manner. No never means yes in life. This goes for anything, whether it’s you asking to borrow $20 or a journalist rejecting your pitch.
